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The Daata Saa
Luxury Fashion Branding for a Heritage Label
The Daata Saa
Luxury BrandingFashion RebrandingInstagram StrategyHeritage StorytellingVisual Identity
Description
A luxury ethnicwear brand rooted in Rajasthani heritage. The Daata Saa needed a modern identity to appeal to global audiences while staying true to its roots.
Context
Amid fierce competition in Rajasthan’s ethnic wear market, The Daata Sa needed a luxurious identity to rise above the clutter. Owliee stepped in to craft a globally appealing heritage fashion brand.
From Boutique to Luxury Icon
Owliee merged authentic Rajasthani heritage with a modern design sensibility to help The Daata Sa transcend regional perceptions and become a premium brand.
Cultural Relevance in Luxury
By embedding cultural narratives into the brand story, Owliee ensured that The Daata Sa resonated with both local and global audiences.
Instagram as a Luxury Showcase
Owliee transformed The Daata Sa’s Instagram into a visual storytelling platform, using curated content to build anticipation and prestige around each collection.
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