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ELFARO Jewels
Redefining Everyday Sterling Silver Jewellery
ELFARO Jewels
Jewellery BrandingSocial Media CampaignMinimalist DesignAudience TargetingVisual Storytelling
Description
A lifestyle-led sterling silver jewellery brand.
Context
In a saturated silver jewellery market, ELFARO Jewels needed an identity that would shine. Owliee rebranded it as a lifestyle-led accessory brand with emotional storytelling at its core.
Spark Emotion, Build Recall
By focusing on minimalist elegance and empowering storytelling, we created a lifestyle identity that resonated with women aged 12–30, boosting recall and relatability.
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